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Pocket listings can create exclusive opportunities for buyers and simpler sales for owners, but only if you know how they work.
Have you ever wondered how some homes are sold without being listed online or promoted to the public? These are called off-market properties, also known as pocket listings, and they're more common than you might think. Understanding how off-market deals work can give you a major advantage, whether you're a buyer, seller, or investor. These transactions often happen quietly, behind the scenes, and knowing how to navigate them could open doors to exclusive opportunities. You might be missing out if you're only looking at what's listed on the MLS.
What ‘off-market’ really means. An off-market property is one that's being sold without public advertising. It's not listed on the MLS or shared on real estate websites. In most cases, the agent representing the transaction already knows both the buyer and the seller. Since there's no need to market the property to a larger audience, the sale happens privately and directly between the parties involved.
“Most off-market sales happen when one agent knows both the buyer and seller.”
Why off-market deals happen. There are several reasons why sellers choose to go off-market. Some want privacy and don't want people walking through their homes. Others want to avoid the hassle of showings, open houses, or uncertain timelines. From a buyer's perspective, off-market deals often offer early access to properties that others never see. These deals can move faster and with less competition.
Who can benefit from them. Off-market properties can be beneficial for investors looking to avoid bidding wars or for sellers who need a quick, private transaction. But these deals require experience and trust. Because the listing isn't public, working with someone who understands the process and can guide you through the details is important.
If you're considering buying or selling and want to explore off-market opportunities, let's talk. I can help you understand how these transactions work and whether they fit your situation well. Call or text me at 803-727-7256 or email pierce@tidepm.com. Let's find out if there's a better opportunity waiting off the market.
